How to Write LinkedIn Hooks That Stop the Scroll
On LinkedIn only the first two or three lines show before the 'see more' fold — your hook decides whether the rest of the post exists for the reader. Here's how to write openings that earn the click.
Lead with the tension
Start with the surprising result, the mistake, or the contrarian claim — not the backstory. 'We cut our cost per lead by 60%. Here's the uncomfortable part:' beats any warm-up sentence.
Keep line one short
Under ~8 words reads instantly in a fast-scrolling feed. Put a line break after it so the fold creates a natural cliffhanger.
Make a specific promise
Numbers and specifics outperform vague teases: '3 mistakes that kill LinkedIn reach' tells the reader exactly what they get for expanding the post.
Generate variants with AI
Ask MediaPilot to draft several hook options for the same post, or use AI recommendations to sharpen your opening. Pick the one you'd stop for yourself.
Test hook styles over time
Track in analytics which hook patterns (question, stat, story, hot take) drive your best engagement, and feed those patterns back into your brand profile.